Sociality: The Importance of Online Presence

Living in the era of social media implies reaching the audience and customers through websites and different social accounts. Spyros Tzortzis from Sociality (the cooperative for digital communication that provides services for the online world) delivered an informative and educative presentation for the Agora Erasmus+ Program (2019) participants. They were given a useful insight into digital communication, online presence, and digital tools that are essential in the development of their projects. The presentation put the focus on Google grants, Google advertising, creating and improving websites and social media accounts (as important tools for building an audience) and collection of the keywords the participants want to target.