“Media Literacy for Women Empowerment” guide: The fruitful conclusion of Fotoessa’s and ATAC’s collaboration

May 2024 –

Greek organisation Fotoessa and Tunisian Association for Cultural Action (ATAC) had the privilege to collaborate in the frame of an Anna Lindh Foundation in Motion for Knowledge program. The conclusion of this fruitful collaboration was the production of the “Media Literacy for Women Empowerment” paper.

“Media Literacy for Women Empowerment” reflects the outcomes of the weeklong meeting and impeccable collaboration between intercultural education experts, Hadhami Henia from the Tunisian Association for Cultural Action (ATAC) and Aspasia Protogerou, from Fotoessa, synthesizing their expertise in media literacy, intercultural dialogue, gender equality and women’s empowerment.

The paper addresses the critical and ongoing issue of gender inequality in media across Tunisia and Greece and their direct connection to women empowerment. It acknowledges the persistent challenges faced by girls and women, including various forms of violence, stereotypical portrayals, discrimination and unequal opportunities, silencing of voices, and limitations on free expression within media. Moreover, the paper delves into the critical issue of media literacy and its role in perpetuating or dismantling gender stereotypes, highlights the importance of Intercultural Dialogue (ICD), presents positive movements advocating for change and aims to contribute to this progress.

The framework established by the paper is intended to be a practical guide for all stakeholders invested in achieving gender equality in media. The collaboration team provided up-to-date knowledge and best practices which can empower young girls and women to critically analyze media messages and equip users and content creators with the tools to challenge stereotypes, cultivate open-mindedness, and foster empathy towards diverse perspectives.

Thanks to the support of the Anna Lindh Foundation, the guide can serve as a valuable tool for educators, activists, media professionals, and individuals committed to promote gender equality, media literacy, and intercultural understanding in today’s complex media landscape.

The paper produced ultimately serves as a call to action for individuals, organizations, and policymakers across Tunisia and Greece. It aspires to contribute to a more inclusive and diverse media environment that empowers women, fosters their full participation in public discourse and reflects the voices and experiences of women throughout the Mediterranean region.